Permaculture #1: Becoming more like nature

Permaculture #1: Becoming more like nature

Let’s explore the 12 principles of Permaculture as they relate to the creative input to Medicine Box.

Permaculture or “permanent culture” was coined by David Holmgren in 1978.
Permaculture is a creative design process based on whole-systems thinking informed by ethics and design principles. Implementing a permaculture approach to life, wether it’s in business or our personal ventures guides us to mimic the patterns and relationships we can find in nature. In this case WE apply it to brand building.

This week we will explore the first principle of permaculture and how that aligns with the evolution of Medicine Box.


Principle 1: Observe and Interact

By mindfully observing nature, we can seek out a variety of perspectives. Where there is no right or wrong in nature; it’s just different.

Becoming more like nature, and interacting with our own values of brand building, we are able to understand the collective energies in the much larger system of the cannabis industry.

We are able to understand the shifting perspectives that surround us. Wether it is understanding our consumer, navigating regulations or building strategy, observing, then interacting with the parameters heightens our ability to make solid decisions, or even merging on a new path.

Observant Stewards of Medicine Box

By positioning ourselves as the observers of Medicine Box we are informed by our own ethics and values while interacting with the much larger system.

This gives the ability to steward the evolution of Medicine Box. Just as nature interacts with seasonal shifts and weather patterns while responding appropriately, we are able to weather the proverbial storms by taking a whole systems approach in order to evolve. Nature by no means is linear, so why should the creative process of building a brand be?


How can you apply the first principle of permaculture to your livelihood? What are some of the concepts that you can observe, then interact with that will enhance your whole systems approach to your life’s Medicine Box?

We would love to hear from you.

Back to blog