How Medicine Box keeps it simple

How Medicine Box keeps it simple

How to make it work

Consider your life and your health right now: how much do you need in order to keep it going? What is the control panel to your life, the meters and measurements that allow you to maintain your existence on earth?

Oftentimes, the more cluttered our existence is, the more we suffer from it. It’s something I take to heart, both as a business owner and a human being. For while I do own a company, and comply with many different, often contradictory rules to keep Medicine Box afloat, the only way I’ve been able to make it work is to keep it SIMPLE, and let nature speak for herself.

Apparently, I’m not alone in this. Here in Tahoe, for instance, about 1200 properties have gone into escrow. The exodus from the San Francisco Bay Area has begun, and you’re seeing it around the country. Yes, some of it is because of COVID and civil strife, but I think it’s a lot deeper than that, and it predates the current crises. There is a realization that on so many levels — psychological, ecological and just plain logical — the systems we’ve created for our survival are now killing us and the planet at large. The “back to the land” movement of the ‘60s and ‘70s along with the hipster homesteading I’m also seeing with my friends has only been accelerated by the current crisis. 

Medicine Box logo

It’s not what you look at that matters; it’s what you see.
Henry David Thoreau

In a recent interview, famed ecologist Jane Goodall referred to the days of World War II, where all of us would need to learn how to live within the boundaries set by nature. This is obviously a hard sell for most in America, who are used to getting what they want, when they want it, and don’t like having guardrails placed around their dreams. However, there are untapped joys one can receive from nature, which I’ve been sharing with you in these blogs for a minute now. And a big part of that is shrinking our dependencies on the synthetic. If it stands on anything other than the natural world, it will eventually collapse and bring you down with it. And yes, that also means the formulations that one uses to interact with the outside world, for there’s nothing, whether it’s mental health or just plain fun, that nature can’t do better. I should know.

Cascade in the middle of a mountain blue, whiter and gold illustration

Illustration credit @ Displate.

Learning to listen to nature

Pity that for most, nature is something they’re only now becoming acquainted with. For me, it’s kind of a native language. Growing up in the Lakes Region of New Hampshire (that’s a well-known resort area in the east-central portion of the state, teeming with a lot of, you guessed it, lakes), I had direct access to the White Mountains and the Presidential Ridge, not to mention a father that instilled a deep love of the environs to me (and not just this area, but also Tahoe as well, where he met my mother.). From there I learned about the white pine secondary forests and the northern hardwood forests which are typical of the eastern seaboard. I began to notice patterns in nature, such as the lake behind our house, dammed by a family of beavers. This created a wetland which contributed to secondary forest growth. All around me were the subtle mechanisms of nature. Once you could read it, every tree and growth in the forest made sense. 

Once I entered college, I majored in Environmental Science, and expanded my vocabulary. Matter of fact, I took a course entitled “How to Read the Natural Landscape” with a professor who later became my thesis advisor. From this I learned that no matter how complex nature was, ultimately it was everyone’s native language, one that I wasn’t merely learning, but remembering.

Four half circles representing the elements

Nature heals in cycles

On the whole, WE as humans are on a massive course correction, in particular with regards to nature and the way we’ve disrupted  its cycles of growth. Much of this comes from soil, which is often a silent partner in our nutrition, but take it from me; all of the fertilizers, pesticides and monocultural agriculture in our society hasn’t done either it or us much good. Moreover, it causes a chain reaction which compromises both our physical health (lack of nutrients) and mental health. This will become even more pronounced with climate change — one study found that increased carbon dioxide, for instance, caused drops in protein and all vitamins and minerals save Vitamin E. 

If WE are going to have any luck at reversing this tide, it will involve getting simple, and simply listening to nature. By doing this, we can take in far more than a dangerously limited view of our overall well-being. In describing meditation, the Dalai Lama described human perspective as a lens, one that is uniquely crafted for every individual. The pitfall to this lens is that it is limited, as it only apparently observes the truth of things. Western agricultural science places nature within a similarly limited and dangerously extractive lens as well, and we all suffer.

Simple mountain illustration in gold, blue, black and white

On the whole, WE as humans are on a massive course correction, in particular with regards to nature and the way we’ve disrupted  its cycles of growth. Much of this comes from soil, which is often a silent partner in our nutrition.
Brian Chaplin

Clearing up the clutter which surrounds our food and our lifestyles is the chief project of the 21st century, one which Medicine Box has committed itself to. There’s a lot of healing that’s needed — better sleep, a renewed commitment to our diets and an embrace of overall vitality, which our 1CaB Healing Suite of Natural Formulations helps us all meet. Live in better accord with nature and relearn its language — WE needed to start on this yesterday. Once we get on the proper lifestyle and plant formulations, WE can thankfully get caught up in no time. Simple as that.

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